3 Tips For Marketing Through All the Noise
by Jessica Swanson
Every single day, consumers are exposed to over 2,000 advertisements in magazines, newspapers, billboards, television, radio and the internet. As a marketer you have an incredibly difficult task to accomplish: you need to find some way to get through all the "noise" and grab your prospect's attention.
However, in order to cut through 2,000 other marketing messages it's blatantly obvious that you need to be armed with an arsenal of excellent marketing tactics and techniques.
There's no doubt that your marketing message needs to be well-crafted. But, equally important is the reality that your prospect needs to be exposed to your marketing message over and over again. In fact, recent research suggests that consumers need to see your message between seven and twelve times before they even pay attention to it!
Obviously, the days of putting a one-time ad in the newspaper are over. Repetition is king! So how can you effectively implement these new rules of marketing?
Here are three simple ideas that will help you tap into the power of repetitive marketing:
1) Post Your Ad In The Same Place Several Weeks In A Row. Whether you are posting a newspaper ad, magazine classified or an ezine solo ad, make sure to repeat your ad each week for a few weeks in a row. If you simply purchase a one-time spot, you simply won't attract much attention. The longer your ad runs the more attention you will receive. In fact, there are successful marketers who have run the very same ad, in the same newspaper for years. This repeat exposure encourages customers to take notice.
2) Continue To Market To Your Prospect Via Email. No matter what business you operate, you must begin to build a list of interested prospects. Whether you are a brick and mortar storefront or an internet company based in India, you will soon find that "the fortune is in the list." Building a list of interested prospects allows you to continue to market to them over and over again via emails, ezines, newsletters, special offers, etc.
3) Create A Profile On At Least Five New Marketing Platforms. I encourage every business owner to create consistent, branded profile on at least five different social marketing platforms. The reason is that this will create additional and repeat exposure for you and your business. Most people who belong to one social network, also belong to another. If Joe becomes friends with you on Facebook, YouTube and MySpace, follows you on Twitter and is a connection with you on LinkedIn, he is more likely to pay attention to you.
These are three quick and easy ways to tap into the power of repetitive marketing. It is essential for every small business owner to understand that they will rarely make a sale if their prospect has only one or two exposures to their marketing message. Instead, the prospect needs to experience you, your brand and your service or product again and again.